Gram footwear – A Swede in Hong Kong
Hong Kong isn’t often perceived as a true fashion capital, but being as big and international as it is, there are always interesting things going on there. It’s a wealthy city, combining cultures from all continents, and its proximity to low cost manufacturers in China and Southeast Asia allows it to maintain a sizable presence on the map in the world of fashion.
Being dually located in New York and Hong Kong ourselves, Biased Cut was fortunate enough to meet the man behind the design at Gram. Though Gram is really a Swedish brand, Alexis Holm spends a lot of time in Hong Kong, close to their manufacturing centers.
Gram, named after the unit of mass, consists of several lines that are each named after the mass of the shoe. The concept is “based on Alexis’s genuine interest for the technical side of design. Form, function, material and construction, all these parameters are part of the canvas on which we paint.”
Intrigued and impressed, we picked up a pair ourselves – the 380g’s. At an entirely reasonable $110, we think these are a great addition to our closet. Check out their more casual lines as well. We purchased ours in Hong Kong but they are available online or in select stores across the US.